Influencer Marketing Agency Instinct3 Launches New Publishing Division

So, let me wrap my head around this quirky little story. You’ve got this German agency — Instinct3, right? They’re diving into the world of game publishing with this thing called Sidekick. Sounds a bit superhero-ish if you ask me. Anyway, they’re all about helping out indie and mid-tier games. First on their list? Deadly Days: Roadtrip. Sounds like the kind of game where you’d laugh while getting your butt kicked — just a guess.

Now, helming this ship are CEOs Jasmin Oestreicher and Melvin Frank. Picture them right now! The notion of them standing around in dramatic lighting could just be my imagination running wild. But hey, I digress. Apparently, they’ve got some history in this biz, having dealt with titles like 9 Kings and Asgard’s Fall — how Viking-ish does that sound? — and TerraScape. Names that could probably double as heavy metal bands, but I’m not judging.

Jasmin gave this little nugget of wisdom, something about staying fresh and relevant. Ten years of this stuff, and apparently, it’s easy to get stuck in the past. Feels relatable if you’ve ever tried to update old tech. She talks about gamers who sniff out fake, overly commercial nonsense like it’s a second sense. It’s true. Who wants another clone of a clone filling up their screen? So, bold ideas it is!

Melvin, on the other hand, shares some heartfelt sentiments. Over the past year, they’ve had these launch parties — each serving up a lesson or two. It’s like cooking, maybe? You throw together what you’ve learned, toss in some secret sauce, and bam, here comes Sidekick. Their goal? Simple stuff. Games that click with their style and making each release better than the last. Honestly, it sounds like they’re cooking up something good. Or maybe I’m just hungry now. Anyway — wait, where was I? Yeah, who knows where this road trip will lead. But it’s bound to be interesting.